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Off-page Search Engine Optimization-Directories

As you will discover as you read through this report, there are many types of directory site. For everything that exists on the internet, there will be a directory (or more commonly, many directories) where whatever it is will be listed and categorized.

Some of these directories will focus on particular types of web content, such as articles, videos or blogs. However, at the highest level, there are many directories that list and categorize websites, and if you can get your site listed, it is advantageous in traffic terms. (For more detailed information on flipping websites as a way to make money on the internet.)

There are two types of directory to which you can apply, those that are free, and those that you have to pay for in order to be listed.

This is where you have something of a theres good news and theres bad news scenario.

The good news is that the most important site directory, which is the Open Directory Project or DMOZ directory, is completely free to apply for and to be listed in. This is worth doing, because the DMOZ directory is where Google and many other search engines obtain a lot of their information.

The bad news is that DMOZ is an entirely voluntary project, staffed by voluntary editors, and it can therefore take anything between two months and two years for your application to be assessed. Dont even think of asking them to hurry up, because that is almost guaranteed to put your application back to the bottom of the pile!

On top of this, the editors who work for DMOZ do tend to be something of a law unto themselves, so there is no guarantee, that they will accept your site, even after you have waited a year or two for their decision.

There is little you can do about speeding up the DMOZ editorial and acceptance process, so if you have not already applied to DMOZ, I would recommend that you do so immediately after finishing reading this book.

In the future, apply to DMOZ as soon as you register your domain name, because even if youre not going to build your website for six months, you can be pretty confident that they will not get round to reviewing it in that time.

If your application is (eventually) successful, the results are almost always worth the wait. Because the DMOZ directory has so much clout with Google, a listing in the directory automatically means that your site will receive a significant search engine boost. (Check out this site on how to sell a website at flipmastery.com.)

In addition, getting your site listed will generate a one-way incoming link from DMOZ. The homepage of the directory is extremely highly rated when measured by Google Page Rank, which is a commonly accepted measure of site value and popularity.

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Off-page Search Engine Optimization-Article Marketing-LSI

However, the concept of keyword density has become a little obsolete, as Google is now looking at articles in a different way based on a concept known as Latent Semantic Indexing.

Remembering that the importance of keywords to the search engine robots is that they enable them to identify the subject matter of any content materials correctly, the theory of LSI is that certain words or terms go together. For example, according to LSI theory, if you wrote an article about Microsoft then the name of Bill Gates should appear somewhere in that article. The name helps the search robot to qualify the meaning of the article, which is making the Google search algorithm far more accurate.

More and more people are beginning to write articles that are optimized for LSI. This is exactly what you should do as well. (For great information on flipping websites for making money on the internet.)

The way you do this is to write articles that contain two or three closely related keyword phrases. One of these keyword phrases should be a major keyword phrase, while one (or perhaps two, but definitely no more) minor keyword phrases are also included.

To give you an idea of how you would define major and minor keyword phrases, do a keyword search run for dog training using the free Word Tracker keyword research tool.

According to Word Tracker, there are more than 3000 people who are searching Google for dog training related information every day. The majority of these people use dog training as their search term, but all the way down this snapshot of the Word Tracker keyword list, there are plenty of daily searches.

There is no fixed number of how many searches a day you need to justify categorizing a search term as a major keyword phrase, but as an approximate rule of thumb, you can use 1% of the total searches shown at the top of the chart.

So, in this particular example, with just over 3000 searches every day, I would see any phrase with 30 searches and above as a major keyword phrase and anything below that would qualify as a minor term.

However, as youre going to use all of the keyword terms on your list at some time or another, it does not really matter how you mix and match them as long as there are a least a couple of keyword phrases in your article. It is extremely important that the article reads well too. (Learn how you can sell website to earn money from internet.)

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On-page Search Engine Optimization - Meta-Tags

Apart from having a domain name that accurately reflects what your site is about, the other main on-page SEO requirement is to have accurate meta-tags, which are elements of the underlying page code that the search engine robots will look for when they visit.

At one time, meta-tags were the #1 most important aspect of SEO, but because many SEO specialists and experts were able to manipulate meta-tags in a way that the search engine people did not like, their value has now been significantly demoted. Indeed, it is generally believed that Google (who are, after all, the number one search engine, commanding just short of 70% of the global search market) pay absolutely no attention to meta-tags. (Learn how you can sell website to earn money from internet.)

However, that leaves 30% of the search engines that do use meta-tags, and it is therefore to your advantage to make sure that they are properly formulated.
The way you would do so will to a certain extent depend on the kind of site that you have built.

If you have coded the site in HTML, then you need to create tags that should look like this:

This is just a sample of the kind of information that you would include in the meta-tags. Fortunately, even if you need to create meta-tags for an HTML page, there are a couple of free meta-tag generators at SEOTools and Free-Webmaster-Tools that you can use to generate perfectly acceptable meta-tags quickly and easily. (Check out this site on how to sell a website at flipmastery.com.)

If on the other hand you are like many other web masters who have a WordPress based site under their SEO-friendly domain name, you should download and install the All-in-One-SEO-Pack plug-in as this will automatically create all of the meta-tags you need.

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